The EMF - The Big Food Redesign
We have to admit: planet Earth goes to shit. That is, if we keep on growing our food the way we grow it now. But – fortunately – people all over the world are re-thinking how to grow and make our food. With nature in mind.
For the Ellen MacArthur Foundation we created a short documentary about the future of food. How big brands and small pioneers are coming together to change our food system for the better – one crop at a time.
The documentary will help tell a difficult story in a simple way. For food designers in their labs, world leaders in Davos and everyone else who votes with the products they choose to put in their supermarket baskets. The bottom line: it’s time for The Big Food Redesign.
Creatives and Directors
Philip & Hugo
Client
Liza Rietvelt & Diana Agudelo Hernande
DOP
Tim Kerbosch
Editor
Martin Heijgelaar & Pim van der Pas (MRTN)
Music search
Joachim Stoop
Grading & online
De Grot