The EMF - The Big Food Redesign

We have to admit: planet Earth goes to shit. That is, if we keep on growing our food the way we grow it now. But – fortunately – people all over the world are re-thinking how to grow and make our food. With nature in mind.

 

For the Ellen MacArthur Foundation we created a short documentary about the future of food. How big brands and small pioneers are coming together to change our food system for the better – one crop at a time.

 

The documentary will help tell a difficult story in a simple way. For food designers in their labs, world leaders in Davos and everyone else who votes with the products they choose to put in their supermarket baskets. The bottom line: it’s time for The Big Food Redesign.

Creatives and Directors

Philip & Hugo

Client

Liza Rietvelt & Diana Agudelo Hernande

DOP

Tim Kerbosch

Editor

Martin Heijgelaar & Pim van der Pas (MRTN)

Music search

Joachim Stoop

Grading & online

De Grot