What’s not to like about money? Well, murderously high interest rates when you borrow. Or not getting any when you need it the most. Entrepreneurs know all about these agonies. The market for money is a tricky one, with shady deals and a jungle of choice. It’s easy to get lost. Or worse.

That’s why the Dutch chamber of commerce launched The Finance Guide – a tool that helps entrepreneurs and start-ups find their way in Finance Land.

This public domain campaign was conceived by N=5 and directed & produced by yours truly.

In it, we follow the brothers ‘Brother’ on their quest for funding in Finance Land. A true odyssey along the shores ‘too many offers’, sirens that turn out to be cyclopses and even hitting the not-so-proverbial brick wall. Luckily the Finance Guide guides them towards their destination.